Discovery Communications is starting a new conversation about what it means to be green by unveiling its Planet Green (planetgreen.com), the first and only 24-hour eco-lifestyle television network. Discovery Communications is a global media and entertainment company that offers 29 network entertainment brands on over 100 channels in over 170 countries in 33 languages for over 1.5 billion subscribers around the globe. On June 4, 2008, when Discovery Home Channel is re-branded as Planet Green, the network will reach 50 million homes with more than 250 hours of original green lifestyle programming in the United States. Planet Green's original programming combines unique formats and the most up-to-date information on green living delivered by an authoritative and diverse group of pop culture icons and engaging personalities to activate the armchair environmentalist in all of us. Whether it's SuChin Pak reporting on the hottest green trends, or comedian Annabelle Gurwitch showing everyday households how to come clean for the sake of their bank accounts and the health of the planet, or rapper/actor "Ludacris" Bridges and rocker Tommy Lee battling it out to see who can out-green the other as their entourages hit the tour route: Planet Green proves that sustainable living is entertaining living.

Ashoka is excited to partner with the Planet Green family! By actively participating in this new mechanism to spread green ideas, Ashoka will provides a rich source of innovation - our Fellows and our programs - to augment programs on the Planet Green TV network and website. And at the same time will be able to introduce the world of Planet Green to Ashoka's network - an audience committed to being changemakers in this movement!

Planet Green premieres at 6PM on June 4th on the Discovery Home Channel - TUNE IN!